Internal Document
AP Safety Alert Brand Kit
Official brand assets, color palette, typography, and voice guidelines.
Logo and Identity
Primary — Light BG
AP Safety Alert
Find It. Flag It. Lock It Down.
Primary — Dark BG
AP Safety Alert
Find It. Flag It. Lock It Down.
Icon Mark — Sizes
Logo Construction Rules
- Always use the official circular emblem — never replace with a generic icon.
- The emblem contains the crosshair, "angry eyes" watchers, and "ALERT" banner — keep it intact as one unit.
- Container: rounded square with
object-cover— never crop the circular shape. - Slogan: "Find It. Flag It. Lock It Down." — part of the emblem, do not separate.
- Attribution: "by Centennial View INC" appears below the emblem.
- Minimum clear space: equal to the emblem height on all sides.
Color Palette
Primary Blue
Logo, CTAs, links
Deep Navy
Dark backgrounds
Alert Red
High-threat alerts only
Safe Green
Safe list, privacy indicators
Warning Amber
Medium-priority alerts
Muted Gray
Subtext, secondary labels
Surface White
App background (light mode)
Card White
Card surfaces
Typography
Display
Inter Black
Hero headlines, splash screens
Weight 900
text-5xl to 8xl
Heading 1
Inter Bold
Page titles, section headers
Weight 700
text-2xl to 4xl
Heading 2
Inter SemiBold
Card titles, sub-headers
Weight 600
text-xl to 2xl
Body
Inter Regular
Descriptions, paragraphs, UI copy
Weight 400
text-sm to base
Mono / Code
JetBrains Mono
Tracking labels, status badges, timestamps
Weight 400-500
text-xs to sm
Brand Identity
Product Name
AP Safety Alert
Tagline
AI-Powered Situational Awareness
Domain
apsafetyalert.com
Support Email
charlesbellcg@gmail.com
General Email
charlesbellcg@gmail.com
Twitter / X
@APSafetyAlert
Brand Voice and Messaging
Calm and Confident
We don't sensationalize. We inform and empower.
Precise and Technical
We use accurate language. "Repeat-presence detection" not "spy tech".
Safety-First
Every message centers the user's wellbeing, not fear.
Legal Boilerplate Copy
Short (footer)
AP Safety Alert is intended solely for lawful personal safety and situational awareness. Users are responsible for complying with all applicable laws.
Medium (about page)
AP Safety Alert helps users identify repeated environmental patterns and potential safety concerns using AI-powered detection technology. Intended solely for lawful personal safety and situational awareness purposes. This platform does not endorse or facilitate unlawful surveillance, monitoring, or tracking of individuals without consent.
App disclaimer
AP Safety Alert uses AI to detect repeat presences and unusual patterns. It provides probability-based estimations only — not definitive identity matching. All safety decisions remain the responsibility of the user.